Angela Diep

"Meet Them"

Humble Bundle

“Meet Them” is a campaign meant to strengthen Humble Bundle’s reputation as a charitable brand. The integrated campaign aims to give young female gamers the confidence to be themselves through bonding with the characters that they meet in games.

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Problem: 
Gamers, especially women, feel ashamed to be open about their enjoyment of games. This is a result of the negative anti-social stigma that comes with it. Games are falsely accused of promoting antisocial behavior among players, perpetuating a desire to stay inside and play rather than being with friends.

Message: 
Be confident in yourself and proud of what you love.

Components:
Print, Social Media, Digital, OOH