Ashley aviles

"Better Stan"

UN Women

The “Better Stan” campaign is a call to action for men to show their genuine support for the women in their lives.

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Problem: 
It is typical in our society for men to feel alienated from the women’s empowerment movement. Men do not realize the true roles they play in the lives of the women around them. 

Message: 
Women’s rights affect more than just the lives of women, they affect the lives of everyone around her. That includes husbands, sons, uncles, brothers, and more. Supporting the women around you paves the way for a brighter future for all.

Components:
Print, Social, OOH