brendan mansfield

"Ozone"

Equinox

“Ozone” is an interactive campaign that aims to encourage Equinox members to participate in a sustainably powered gym. Within the gym, members will scan using the existing app to enable the workout to be logged so that every dollar earned for the environment is a dollar off their membership. The goal is to have Equinox locations all powered sustainably by 2025. 

View Portfolio

Problem: 
The world faces a seemingly unsolvable climate crisis, with no one sure of how to begin taking action. Many people additionally lack motivation to take care of their physical health, similarly lacking guidance.

Message: 
You can both improve your own health while promoting the health of the planet you live on. Working to save the planet from a global crisis, literally one step at a time. We can tackle two of the most important things in our lives this way: our health and saving the Earth.

Components:
2D, Interactive