Hira ali

"Won't Be Boxed In"

Louella

“Won’t be boxed in” by Louella is a campaign that showcases the fierceness of the modern Muslim woman, embodying confidence and strength to rise above harmful stereotypes.

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Problem: 
In western culture, there’s a disproportionate level of malice directed toward women that wear modest Muslim attire. The way they cover their bodies has long been a subject of anger, protest and violence.

Message: 
Muslim women are stylish and fierce. They don’t need to fit into societies box to express themselves. Muslim attire is just as much a part of modern beauty as any other culture is.

Components:
Print, Interactive, OOH