“Won’t be boxed in” by Louella is a campaign that showcases the fierceness of the modern Muslim woman, embodying confidence and strength to rise above harmful stereotypes.
In western culture, there’s a disproportionate level of malice directed toward women that wear modest Muslim attire. The way they cover their bodies has long been a subject of anger, protest and violence.
Muslim women are stylish and fierce. They don’t need to fit into societies box to express themselves. Muslim attire is just as much a part of modern beauty as any other culture is.
Print, Interactive, OOH