jin kim

"What Does Certified Mean"

Rainforest Alliance

"What Does Certified Mean?” is a campaign aimed to increase public awareness about sustainable products and the responsibilities of companies to protect our planet. At special vending machines, people are also encouraged to exchange their trash for a Rainforest Alliance certified product.

View Portfolio

Problem: 
Packaging tends to have a lot of information that may not be understood by consumers. There is a general lack of awareness of what the term “certified” actually means when it comes to products.

Message: 
The first step to change is knowledge, and so spreading awareness of what “certified” products really mean and which among them are is key to a sustainable future.

Components:
Print, Interactive