joshua stamler

"Queer Reality"

“Queer Reality” is an integrated campaign that serves to expose the hateful language and self-imposed barriers constructed between the factions of the LGBTQ+ community. Queer Reality asks: “how can we ask for equality when we don’t treat one another equally?” To really drive this home, part of the campaign includes speaking to members of the LGBTQ+ community about their struggles within the community.

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Problem: 
The LGBTQ+ community has struggled to receive equality from society for far too long. Another, lesser known issue, is that there is also a lack of equality and compassion shared between each faction of the community as well. Not only are the people in the LGBTQ+ community being discriminated, but they are discriminating each other on top of it.

Message: 
In order to move forward as a community and to properly fight for equality for all, the LGBTQ+ community needs to be respectful to each other first.

Components:
Print, Interactive, OOH