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"Venmo Project"

Venmo

The “Venmo Project” is a campaign by Venmo to encourage more consistent use of the app by Millennials. The treasure box game allows users to play a game of chance that determines who will pay what amount by selecting a box. The campaign serves to show that sharing is fun, and it can be made more so through Venmo.

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Problem: 
Devices are flooded with far too many apps. Some of which are barely used for more than a few days before being discarded for the next big thing. Millennials are constantly changing with the digital flow, but that often leaves no stability to rely on when it comes to important things like spending and saving.

Message: 
The Venmo Project makes sharing easier and more fun than ever before. In a sea of apps, Venmo will remain among your favorites.

Components:
Print, App, Innovative