Lauren padula

"SimpleChef"

Bon Appétit

“SimpleChef” is an app by Bon Appétit to get people excited about cooking and make it more approachable and inclusive to various lifestyles. Drop in a recipe from online and SimpleChef will highlight terminology with descriptions so you can move easier through the steps.

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Problem: 
People are intimidated by cooking because they lack the understanding of common terminology used in cookbooks and recipes. Young consumers have come to rely on restaurants and takeout, rarely honing the skills they need to prepare their own food.

Message: 
Cooking is a matter of following instructions, and it’s important to be able to understand those instructions when following along. When presented in simpler terms, the difficulty of preparing your own food will become far easier.

Components:
App