lauren steigerwald

"Fall in Love with Figma"

Figma

“Fall in Love with Figma” is an integrated campaign that promotes the digital design tool to creative teams. Corresponding with Valentine’s Day, the campaign includes print ads which show off the collaborative features of Figma. The campaign also includes a subway takeover and a microsite where users can send cards to their design team.

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Problem: 
Figma has many unique features for designers, including one which allows the design team to work collaboratively in real-time. Unfortunately, with so many different design tools on the market, Figma suffers from a lack of brand awareness.

Message: 
Figma makes collaboration easy. There are numerous innovative capabilities which will keep your design team working smart and efficiently. Designers will “Fall in Love with Figma”.

Components:
Print, Interactive, Innovative