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"The Virtual Fitting Room"


ASOS introduces “The Virtual Fitting Room,” which is an app that allows users to virtually try on clothing tailored to the individual. Users provide a 360 image of themselves, adding their weight, height and most-used size.

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The main issue with shopping online is that models do not reflect the appearance of shoppers. There is little regard to the appearance of the everyday woman, with sites instead posing model-esque women in the clothing being sold. Often the look on the digital model and the look of the clothing on the person buying is vastly different. 

All women of all shapes and sizes should be celebrated as they are.