Sabrina garcia

"Doesn’t Matter What You Play, We Play Together"

Paladins

“Doesn’t matter what you play, we play together” is a phrase championed by the integrated campaign for Paladins. The campaign invites gamers of all different console preferences to come together as one to enjoy a game that doesn’t limit you based on the console you use.

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Problem: 
Often there is quarreling among gamers on which format is best to play a game on. Due to the enhanced graphics card in computers, PC gamers often mutter the phrase: “PC master race.” It’s also typically impossible to co-op with friends if you do not all share the same console.

Message: 
Paladins serves to bring together the different console types to a game playable by all.

Components:
Print, Interactive, Innovative