The “Nintendo Olympic Games” is an experiential campaign that surrounds the release of Mario & Sonic at the Olympic games for Tokyo 2020. Pop-up gaming areas are placed across the globe in major cities, where players can compete to win a medal of their own for their country. Live action feed and leaderboards can be shared on social media using exclusive Mario & Sonic filters.
With the Olympics being held in Tokyo for 2020, a far more interactive method of keeping the hype alive is available. Many advertisements show off print or animations, not taking full advantage of the possibilities presented by 2020’s theme.
The gaming community, especially around both Mario and Sonic, is vast. What better way to get people excited about the upcoming Olympics containing video game characters than with video games?
Print, Social Media, Interactive