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"TalkSpace for Men"

“Talkspace for Men” is a microsite meant to address the negative effect that America’s hyper-masculine society has on men. The site serves as a database for understanding their own mental health, connecting with others, and learning the benefits of therapy. Men have the opportunity to engage with a therapist via text, with the therapist acting as a friend who “gets it” to make the experience more comfortable. 

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Problem: 
Men have a negative perception of therapy as a result of social stigmas that men are to just “deal with it” or “act like a man.” This stigma results in men suppressing their feelings in exchange for adhering to these expectations. It also results in poor coping mechanisms like drugs, alcohol and potentially even suicide.

Message: 
Masculinity is not founded in bottling emotions or fear of not being seen as a “guy’s guy.” The true definition of masculinity should be strength founded in discovering the self and learning to accept that we are not always okay – and that’s okay!

Components:
Microsite, Print, OOH