Tan brown

"Instagram Plus"

Instagram

The intent of this campaign is to give visual to a hypothetical solution for user data privacy, via the Instagram platform: Instagram Plus. My goal is to bring awareness to the growing realization that brands have a responsibility to inform users, as well as allow users options with regards to how their data is utilized on a social media platform.

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Problem: 
Many users are concerned about how well-protected their data actually is on social media.

Message: 
Social media platforms are capable of restructuring their revenue format to provide users with an experience centered on content and creativity, versus advertising.

Components:
Print, Interactive, App