The intent of this campaign is to give visual to a hypothetical solution for user data privacy, via the Instagram platform: Instagram Plus. My goal is to bring awareness to the growing realization that brands have a responsibility to inform users, as well as allow users options with regards to how their data is utilized on a social media platform.
Many users are concerned about how well-protected their data actually is on social media.
Social media platforms are capable of restructuring their revenue format to provide users with an experience centered on content and creativity, versus advertising.
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